A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your business and its products. And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit!
What’s more, press releases are cost effective. If the release results in an article that (for instance) appears to recommend your business or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.